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Upcoming Course

web3 for Business

In partnership with New Tech Business School

Everything you need to know about web3, blockchain, crypto, and the decentralized movement. If this is the future of the internet, you need to be ahead of the curve.

Pre-Order Course

Many students have asked me for resources to learn more about web3.

As I searched, most of what I found was technically focused or focused solely on crypto investing. I couldn't find anything good aimed at business types– MBA students, entrepreneurs, VCs, product managers.

So I decided to make this crash course in all things web3, specifically built for a non-technical audience.

web3 for Business will be ready in early July, but it is available for pre-order today.

If you pre-order, you get a free 25 min. 1:1 Zoom call with me to personally answer all your questions after taking the course. (Normally I charge $499 per hour for 1:1s.)

You will learn...


What is a blockchain?

Understand what blockchains are, how they work, and why they matter. What sorts of things can be built on-chain?

What are NFTs?

More than digital art, non fungible tokens are a new way to prove authenticity and ownership on the internet.

What is DeFi?

Decentralized finance makes it possible for groups of people to create and use complex financial services– without a bank.


...and much, much more.

Meet your instructor

Paul Canetti

Paul Canetti is an entrepreneur, educator, and futurist. He is an Adjunct Assistant Professor of Business at Columbia Business School in the MBA program, where he lectures on product management and strategy, user experience, and emerging technologies like the metaverse and web3. 

Full Instructor Bio

It's bigger than crypto– it's a new vision for the entire internet.

web3 represents a completely new path for the internet that is more open, more egalitarian, and one that does away with the concentration of power that we see today in "web2". It's not just a technology; it's a movement.

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The course length will be apx. 5 hours in total.


Class 1 - Intro to web3
  • Decentralization
  • Blockchain
  • Bitcoin
  • Wallets
  • Cryptocurrencies
  • Ethereum
  • Smart contracts
  • Layer 1 and Layer 2


Class 2 - NFTs and metaverse
  • NFTs
  • Digital art
  • Marketplaces
  • Use cases
  • Metaverse
  • Games
  • Play to Earn


Class 3 - DeFi and Exchanges
  • DeFi
  • Exchanges
  • Staking and yield farming
  • Liquidity pools
  • Lending
  • Scams
  • Legal/Regulation


Class 4 - DAOs and Governance
  • DAOs
  • Governance
  • Ownership
  • Use cases
  • Legal/Regulation


Class 5 - The Business Case
  • Critiques
  • For investors (coins/NFTs)
  • For investors (VC/PE)
  • For entrepreneurs
  • Career opportunities

Note: This course is still in production and is subject to change.

What my students have to say.

Real former students who have landed their dream jobs in tech.

"I use the learnings and principles from Paul's classes today in my role working at Google. "

Marshay Clarke


"It is awesome to learn from somebody who had experience launching his own successful businesses and products."

William Hui


"Paul helped me discover my passion for product, while giving me the skills required to pursue it professionally."

J.C. Diaz



Pre-Order web3 for Business

Don't get left behind. Pre-order to be the first to get the course and you will also get a 1:1 Zoom call for a recap with me for free.

Pre-Order Course